Age of Also

Based on part of "Information Anxiety 2", we are now living in the"Age of Also", of adapting to alternatives. we are obssessed with absolutes like top 10's, who are the 400 richest people, who is fastest, smartest, etc. Each new technology that comes along is touted as teh best that will replace the rest, but most of the technologies just seem to keep adding to the rest. Computers were supposed to make paper become obsolete, but it has done just the opposite.

In our new connected world, we will need to master the following concepts:
- Information is not enough
-Organization is as important as content
-Your market is the world
-If you can't integrate, you can't operate
-Size really doesn't count
-It's not the what, but the how
-The web is not the answer to all problems